When Mike Sinyard started Specialized Bicycle Components, he made a conscious decision to focus on high-end bike components. The products he imported were scarce in the States, but there was a strong demand amongst enthusiasts. Mike named the company Specialized simply because it was how riders referred to high-end components at the time.
Thus, the Brand was born. Mike had no idea it would have such an impact on the growth and accessibility of cycling, but he's proud that it has.
Those first components and our greatest successes are testaments to our founding principle:
Focus on the rider's need for functional and technically advanced products that provide a performance benefit.
Now more than three decades later, that statement feels every bit as important and still rings true. It's what makes us Specialized. When we deliver on it, our Brand is more credible and ultimately more valuable to our riders and our dealers.