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Bike and Roll, New York City is a member of the Bike and Roll national cooperative organization that includes other members from Washington, D.C., Miami, Chicago, and New York City. The Bike and Roll cooperative is a customer service focused business enterprise designed to create a positive client experience while promoting a sustainable, healthy lifestyle and adding value to the portfolio of travel destination services. As part of our mission, the member operations emphasize quality and raising standards in the bicycle rental and tour industry. The product is much more than just a bike rental; it is an experience that begins with the first point of customer contact and continues well after the customer has returned their bicycle.