Born in the Swiss Alps and raised on Sunset Strip, Alp-n-Rock offers the finest in ultra-luxe apparel with a purpose. Alp-n-Rock draws its inspiration from the glamorous alpine resorts - Vail, Aspen,St. Moritz, Zermatt and Chamonix - where fashion is as important as sport, and comfort and style go hand-in-hand. But its attitude is strictly Rock-n-Roll. Bold, sexy and just a little bit twisted, Alp-n-Rock redefines luxury: live life on your own terms, feel connected and create change.
Alp-n-Rock was created as a vehicle to raise funds for philanthropic endeavors. We donate 10% of profits to Room to Read to fund girls' scholarships in developing countries around the world, giving girls the lifelong gift of education.
Alp-n-Rock is the only US clothing brand that offers edgy alpine designs, mixing a European aesthetic, quality and luxury with casual California comfort while striving to break the cycle of poverty, one child at a time.